Privacy Policy

Last Updated: January 17, 2024

1. Privacy Statement Summary

This Privacy Policy explains how Accend Technology, Inc. ("Accend Technology", "we," "us," or "our") collects, uses, discloses, and protects your personal information when you use Accend platform and associated services, including our KYB/EDD report automation, online research tools, and any related features (collectively, the "Services").

This policy applies when we act as a Data Controller, determining the purposes and means of processing personal data, for example with respect to the personal data of our website visitors, service users, clients, partners, etc.

Who Will Use My Data?

Accend Technology, Inc.

What For?

We will store and process your data in order to allow us to provide our products and services. This includes:

  • Contact information, such as your name, email address, mailing address, and phone number.
  • Account information, such as your username and password.
  • Personal and business identification details of your customers (names, business descriptions, funding sources, addresses etc.).
  • Risk signals, indicators, alerts, and information related to KYB/EDD review.
  • Usage data, such as your IP address, browser type, and information about your interactions with the Services.
  • Any other information you choose to provide when using the Services or communicating with us.

If you contact us, we may also send you information that we think you will be interested in. This may include a range of related products and services. We will also send any relevant details to authorities and any other organisation that requires them by law.

What Will Happen If I Contact You?

If you contact us, we will use your data to send you the information that you have requested and updates, and other information that we think you will be interested in. 

What Data Will Be Stored?

We will store your personal details in order to provide our services and run our company.  This includes your contact details, company information, and in some cases, financial information. 

What Data Will Be Shared?

We will not share your data with any third parties other than as described here, to fulfil our obligations to you, operate and develop our company, and to protect our interests. We will only share any data that is particularly relevant to our process in order to provide the services that we offer. We may share your information with regulators or legal bodies that request it. 

We may also share your data with organisations internationally for example AWS, OpenAI, and Microsoft Azure (please refer to Accend Subprocessors). Where this is the case, we will ensure your data is kept secure and appropriate controls, agreements, risk assessments have been completed.

How Long?

Your data will be stored for up to 7 years following the last contact we have with you, after which time your data will be deleted. For more information please refer to our Data Retention Policy.

Who Can Access My data?

We will never sell, share or otherwise distribute your data to any other third party other than as described here. Access to your data is carefully controlled.

How Is My Data Kept Secure?

We will store your data on secure servers. We use industry standard security protocols/technology to secure your data. 

2. About This Privacy Policy

This policy sets out how we will collect, store and process the information that you provide to us, information we collect as a result of our interaction, the information we collect about you from other sources, or information we service about you by using the information we hold. 

The General Data Protection Regulation (GDPR) describes how organisations must collect, handle, process, and store personal information. These rules apply regardless of whether data is stored electronically, on paper or on other materials. To comply with the law, personal information must be collected and used fairly, stored safely and not disclosed unlawfully. GDPR is underpinned by eight important principles. These say that personal data must:

  • Be processed fairly and lawfully.
  • Be obtained only for specific, lawful purposes.
  • Be adequate, relevant, and not excessive.
  • Be accurate and kept up to date.
  • Not be held for any longer than is necessary.
  • Processed in accordance with the rights of the data subjects.
  • Be protected in appropriate ways.
  • Not be transferred outside the EU & UK, unless that country or territory also ensures an adequate level of protection.

We take these responsibilities seriously; this document describes our approach to data protection. 

This policy helps to protect us from data security risks, including: 

  • Breaches of confidentiality. For instance, information being given out inappropriately.
  • Failing to offer choice. For instance, all individuals should be free to choose how the company uses data relating to them.
  • Reputational damage. For instance, the company could suffer if hackers successfully gained access to sensitive data.
  • Any other risks inherent in the collection, storage, or processing of your data.

3. Who We Are And How To Contact Us

Accend Technology, Inc. is registered in United States of America. The Data Protection Lead is Joseph Zhou. You can contact us in any of the following ways:

  • Joseph Zhou
  • Accend Technology, Inc.
  • 338 S Fremont St #204, San Mateo, CA 94401, USA
  • +1 650 235 0781

4. Our Article 27 Representative

We have appointed EU and UK Representatives under Article 27 of the EU GDPR and UK GDPR respectively. Our appointed representatives are: 

Our EU Representative 

Under Article 27 of the GDPR, we have appointed Instant EU GDPR Representative Ltd. as our EU Representative. Contact details:

  • Adam Brogden
  • Instant EU GDPR Representative Ltd.
  • Office 2,12A Lower Main Street, Lucan Co. Dublin, K78 X5P8, Ireland
  • +353 1554 9700

Our UK Representative

Under Article 27 of the UK Data Privacy Act, we have appointed GDPR Local Ltd. as our UK Representative. Contact details:

  • Adam Brogden
  • GDPR Local Ltd.
  • 1st Floor Front Suite, 27-29 North Street, Brighton, BN1 1EB, England
  • +44 1772 217800

5. Who This Privacy Policy Applies to

This policy relates to data subjects of Accend Technology, Inc. including clients, customers, suppliers, partners, employees, and all other individuals. Processing of your data is required in order to offer you our products and services and to run our company. It applies to all data that the company holds relating to identifiable individuals, even if that information technically falls outside of the GDPR. This can include:

  • Names of Individuals;
  • Contact details;
  • Postal addresses;
  • Email Addresses;
  • Telephone numbers;
  • And other information as required.

6. What This Policy Applies To

This section describes the lawful basis for processing your data and applies to the information about yourself that you choose to provide us with or that you allow us to collect. This includes:

  • The Information you provide when you contact us;
  • When you contact us in order to discuss using our services;
  • Information we collect about how you use the website;
  • Information relating to services we offer to you and other transactions including financial and other personal information required to complete these transactions;
  • Information that is given and stored as part of our ongoing relationship;
  • Information we collect as a result of our interaction;
  • The information we collect about you from other sources;
  • or information we service about you by using the information we hold. 

We do not routinely collect or process sensitive data about you. However, where this is the case we will ensure we take appropriate precautions to protect your data.

7. Collection of Business and Due Diligence Data Involving PII

We understand the sensitivity of Personal Identifiable Information (PII). In the context of KYB and EDD report automation and generation, the collection of PII is essential to ensure accurate and effective business verification and risk assessments. Here's how we handle PII:

  • Direct User Provision: Users provide certain PII directly when they input data for the purpose of regulatory compliance with KYB and EDD report generation. This could include details such as full names, dates of birth, personal addresses, and other information that can directly identify an individual.
  • External Data Sources: To enhance the accuracy and thoroughness of our reports, we may occasionally fetch PII from public databases or licensed third-party data sources. This is done while adhering to strict data access and privacy standards.
  • Feedback and Ratings: PII might be used in a depersonalized manner for feedback and ratings systems. For instance, while the feedback on a particular report might be visible, the associated PII would not be disclosed.
  • Protection and Consent: We prioritize user consent and clarity. Before accessing or using any PII, we ensure that users are fully aware and have given explicit permission. Moreover, all PII data is protected with state-of-the-art security measures to prevent unauthorized access.
  • Purpose Limitation: PII is exclusively used for the intended purposes of regulatory compliance with KYB and EDD report generation. It is not exploited for marketing or any other unrelated activities without clear user consent.

8. How Your Information Will Be Used

We will only use your personal data for the purposes for which we collected it and as you would reasonably expect your data to be processed and only where there is a lawful basis for such processing, for example:

  • Purpose/Activity: To register you as a new customer.
  • Type of data: (a) Identity, (b) Contact.
  • Lawful basis for processing: (a) Performance of a contract with you, (b) Consent.
  • Purpose/Activity: To process and deliver the products and services you request including digital signages, and to manage payments, fees and charges.
  • Type of data: (a) Identity, (b) Contact, (c) Financial, (d) Transaction, (e) Marketing and Communications.
  • Lawful basis for processing: (a) Performance of a contract with you, (b) Necessary for our legitimate interests to recover debts owed to us, (c) Consent.
  • Purpose/Activity: To manage our ongoing relationship with you which will include notifying you about changes to our terms, services or privacy policy, to maintain our records.
  • Type of data: (a) Identity, (b) Contact, (c) Profile, (d) Marketing and Communications.
  • Lawful basis for processing: (a) Performance of a contract with you, (b) Necessary to comply with a legal obligation, (c) Necessary for our legitimate interests to keep our records updated and to study how customers use our services, (d) Consent.
  • Purpose/Activity: To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
  • Type of data: (a) Identity, (b) Contact, (c) Technical.
  • Lawful basis for processing: (a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise, (b) Necessary to comply with a legal obligation, (c) Consent.
  • Purpose/Activity: To use data analytics to improve our website, services, marketing, customer relationships and experiences.
  • Type of data: (a) Technical, (b) Usage.
  • Lawful basis for processing: (a) Necessary for our legitimate interests to define types of customers for our services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy, (b) Consent.
  • Purpose/Activity: To make suggestions and recommendations to you about services that may be of interest to you.
  • Type of data: (a) Identity, (b) Contact, (c) Technical, (d) Usage, (e) Profile.
  • Lawful basis for processing: (a) Necessary for our legitimate interests to define types of customers for our services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy, (b) Consent.

We may collect and process information about you, including your name, address, date of birth, address, contact details (including email address and mobile phone number). We may take personal information from a range of sources.

We will use your data for the purpose it was collected and where we have your consent or an appropriate lawful basis may use your personal information to provide you with marketing information about services, promotions and offers that may be of interest to you. This document explains how you can change whether to receive this information. Please note that, even if you choose not to receive this information, we may still use your personal information to provide you with important services communications, including communications in relation to any services we provide to you.

You will only receive marketing communications from us if you have:

  • Requested information from us.
  • If you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications.
  • You have not opted out of receiving marketing.
  • Where we have an appropriate lawful basis.
  • We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. 

9. How To Change Your Preferences

We operate in line with the GDPR data protection guidelines. We respect your rights and will respond to any request for access to personal information and requests to delete, rectify, transfer, data and to stop processing. We will also advise you on how to complain to the relevant authorities. Where possible any requests or objections should be made in writing to the Data Controller, or you can visit our website, call, or email us to contact us to exercise your rights, make a complaint, or change your preferences at any time. 

10. Opting Out at a Later Date

Where you give your consent for us to process your data, for example when you agree to us sending you marketing information or where you agree to us processing financial data, you can contact us to amend or withdraw your consent at any time. You can also choose to object to processing and request deletion of your data. We respect all user rights as defined in GDPR. If you have any comments or wish to complain please contact us.

11. How We Store and Process Your Data

Your data will be collected, stored and processed securely, where we transfer your data internationally, we will ensure we take appropriate precautions to protect this data. Your data will normally be stored for up to 7 years in order to meet our legal obligations and protect our interests.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us. If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may be legally obliged to disclose your personal information without your knowledge to the extent that we are required to do so by law; in connection with any ongoing or prospective legal proceedings; in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information. 

12. Our Obligations

We are a Data Controller. In relation to the information that you provide to us, we are legally responsible for how that information is handled. We will comply with the GDPR in the way we use and share your personal data. 

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We aim to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

13. Third Parties

We may have to share your personal data with selected third parties in order to meet our obligations to you and for the purposes described in this document:

  • Service providers who provide IT and system administration services.
  • Third parties including data processors, suppliers, service providers, equipment providers, and other third parties as required to run and grow our business.
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, credit scoring, banking, legal, fraud protection, insurance and accounting services.
  • Other technology companies providing tracking, analytics, and advertising companies.
  • Social media companies.
  • Companies in our Group of companies.
  • Partners and other organisations involved in the provision of our services to you and as required to operate our company.
  • Government organisation, regulators, other legal authorities and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.
  • Other companies as required to meet our obligations to you and run our business.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions. 

14. Compliance with Google API Services User Data Policy

Our use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. This commitment is easily visible to all users and ensures our practices are in strict alignment with the data protection and privacy standards set forth by Google.

15. Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

Where required under GDPR will report any breaches or potential breaches to the appropriate authorities within 24 hours and to anyone affected by a breach within 72 hours. If you have any queries or concerns about your data usage, please contact us.

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

For more detailed information about our security policies and controls, please refer to Accend Security.

16. Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

As well as your ability to accept or reject cookies, we also require your permission to store cookies on your machine, which is why when you visit our site, you are presented with the ability to accept our terms of use, including the storage of cookies on your machine.

For more detailed information about our cookie policy, please refer to Accend Cookie Policy.

17. Contacting us, exercising your information rights and Complaints

If you have any questions or comments about this Privacy Policy, wish to exercise your information rights in connection with the personal data you have shared with us or wish to complain, please use the below links:

Alternatively, you could contact our Data Protection Lead, Joseph Zhou, at

We aim to process data protection requests within 30 days, SAR responses are usually free, but we reserve the right to charge for excessive or unfounded requests. We fully comply with Data Protection legislation and will assist in any investigation or request made by the appropriate authorities.

If you remain dissatisfied, then you have the right to apply directly to your local data protection authority.  You can find the list at: European Data Protection Board.

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